Costa Rica

Starbucks looks to crack Costa Rica

by Bob Sheth on February 17, 2014

Starbucks looks to crack Costa Rica

Starbucks looks to crack Costa Rica

Despite the fact that Starbucks has a very deep-seated history within Latin America many find it bizarre that the company is looking to become number one across Costa Rica by literally selling Costa Ricans their own coffee at “inflated prices”. Of course, just like McDonald’s, Starbucks will follow the expat community and the rising capitalist countries of the world. The ongoing assault on Costa Rica is attracting a variety of different opinions and very different media headlines.

It is common knowledge that Costa Rica has a deep-seated love of coffee but there is an array of traditional methods which many of the population use at home to brew their own coffee. This is just one challenge for the company as well as the emergence of an array of local coffee businesses which are attracting domestic support. [click to continue…]

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