Starbucks plans major expansion in Central and Latin America

by Ray Clancy on January 31, 2012

Starbucks already has 500 stores in the region and plans to add over 300 new stores

Global coffee brand Starbucks is to open its first shop in Costa Rica in May as it boosts its presence in Central and Latin America.

The world’s largest coffee shop chain already has 500 stores in the region and plans to open more than 300 new stores in Brazil, Argentina and Mexico within the next five years.

Today Starbucks employs about 8,050 partners in Latin America and will continue to add new jobs in the next five years as it grows.

Starbucks operates stores in Argentina, Aruba, The Bahamas, Brazil, Chile, El Salvador, Guatemala, Mexico, Peru and Puerto Rico.

‘We see strong growth potential in Brazil, where we have plans to open several hundred stores in the next five years,’ said Pablo Arizmendi, vice president and general manager, Latin America.

Since announcing plans to enter the Central American market in August 2010, Starbucks has opened six locations in the region, including four in El Salvador and two in Guatemala.

‘Starbucks has purchased Costa Rican coffee for many years. With this opening, we are committed to expanding our role in the rich coffee heritage present in Costa Rica,’ added Arizmendi.

The cafe will be located in San José, the nation’s capital and Manuela Velásquez, marketing director of Starbucks Central America, said that the company anticipates adding locations this year in Costa Rica.

The store will be operated with Corporación de Franquicias Americanas (CFA), which also works with giant names like Pizza Hut, KFC, and Wendy’s.

With the opening of this store, customers in Costa Rica will have the opportunity to enjoy Starbucks full range of offerings including hot and cold espresso beverages, Frappuccino® blended beverages, brewed coffee, Tazo® teas and food.

Since 1971 Starbucks has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is regarded as the premier roaster and retailer of specialty coffee in the world.

‘Since we opened our first store in Puerto Rico nine years ago, we have seen tremendous growth opportunities in Latin America, even some of our biggest markets are just getting started,’ said Cliff Burrows, president, Americas, Starbucks Coffee Company.

‘As we continue to accelerate our growth momentum in 2012, we also recognize that the best success is shared success. Our more than 8,000 partners (employees) across the region are at the heart and soul of the Starbucks Experience we deliver to our customers every day,’ added Arizmendi.

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